The endorsement ran afoul of Federal Trade Commission (FTC) regulations, failing to disclose that they were paid by Microsoft to endorse the game. In late 2013, Cassell was paid $30,000, along with other YouTubers, to promote Microsoft's newly launched Xbox One console as part of a promotional campaign managed by Microsoft's advertising agency and operated by Machinima, Inc. In February 2016, Cassell announced that he will voice Loki in the mobile app game Marvel Avengers Academy. In November 2014, Cassell, along with fellow YouTuber Adam Montoya (known online as SeaNanners), in cooperation with media company 3BlackDot, launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made. He was also one of the 3 owners of the Minecraft network, which had over 1,254,000 users in total and was later shut down in early 2015, as it was no longer financially viable. He runs a Twitch channel which, as of JulyВ 2021, has over 3 million followers, making it one of the most followed channels on the website. The channel is dedicated to vlogs sharing the events of his life and his expierence traveling around the world. Д¬assell started his second YouTube channel under the name 'SyndicateCentral' (renamed as 'Life of Tom') on 24 September 2011. He then further grew by posting various Minecraft let's play series, most notably, 'The Minecraft Project'. The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops 'zombies' mode. Career Д¬assell started his YouTube channel under the name 'TheSyndicateProject' (renamed as 'Syndicate') on 3 September 2010. After leaving, he briefly worked at McDonald's. He was educated at The Blue Coat school in nearby Oldham and later Hyde Clarendon Sixth Form College in Ashton-under-Lyne, where he sat his A-levels.

Thomas George Cassell was born in Manchester, England on 23 June 1993.

Syndicate project tom